Feature Story: Don’t Answer That Newspaper Ad

Whether you have just taken an acting class, completed drama school, graduated with a performing arts diploma, or are simply starting out, it is likely that you want to learn more about the talent business – which agencies to target, and what agents look for when expanding their rosters, what, or who, to avoid.

Since its emergence on the Toronto talent scene, Seeking Representation has guided novices, theatre school graduates, and future stage moms through the process of finding a talent agent.

Seeking Representation was first published in 1998, when there were few publications available for industry newcomers and quickly established itself as a valuable reference guide with its sound, straight-forward advice and insider’s view of the business. It is a favourite among aspiring performers, acting teachers, and graduates of acting schools, and by 2001, it was listed on at least two Canadian university reading lists.

Updated and revised last year, Seeking Representation is nearing its eight year at TheatreBooks.

In addition to tips from industry personnel – casting directors, casting agents, and producers, the latest edition includes an interview with MuchMoreMusic host Bill Welychka, Winnipeg actress Rebecca Gibson, and former child actor (The Donna Reed Show) and advocate Paul Peterson.

Both emerging and established performers know that a good agent is vital to career direction and to career success.

Seeking Representation escorts you through every step of finding a reputable agent.

There are plenty of respected, established talent agents out there, but finding the right one takes time and a good deal of effort. Armed with reliable information you’ll be better able to distinguish reputable firms from phoney ones, legitimate business practices from money-making schemes.

Learn all about the industry-standard application process. Learn how to avoid pitfalls and scams, about dealing with auditions and how to develop a strong client-agent relationship.

Don’t answer that newspaper ad, just yet.

Pick up a copy of Seeking Representation and learn the right way to gain the attention of an established talent agent and what to do once you get your foot in the door.

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